Select Page

About Us

At Stratford Financial Planning

Our goal is to assist you in creating and growing of your financial wealth and personal wellbeing through with respect and understanding.

We strive to educate and empower you by applying the most effective strategies and techniques best suited to you.

Our clients are individuals, families, and small business owners—people with real goals or concerns who recognize the value of getting professional advice and support.

We provide the expertise to help you articulate and document your intentions so that your needs and objectives are clearly understood and adequately assessed before a financial strategy is developed and recommended. 

We are here to support and assist you through real-life financial concerns by providing reliable financial solutions. We work to guide you closer to your hopes and dreams by implementing an actionable financial plan customized with achievable recommendations and strategies. 

We are here to help you and your family establish and maintain a financial balance.

Fee-based Financial Planners who are passionate and committed to superioribus signis, the highest standards

Our firm has extensive experience in financial planning, wealth management and personal tax preparation 

As a service-oriented business, we work to eliminate commission-based products unless there is no alternative

Who We Are

We invite you to ask us questions and to discuss your ideas or situation with us. Once we have sorted the details and agreed on the potential next steps, we will then regroup and review your options or available solutions. When you are ready, we will move forward together. 

Differentiating ourselves has not always been easy, as there are many excellent firms and advisors in Canada. What sets us apart is our ability to communicate and coach the steps needed to complete action plans and our ability to resolve financial issues or concerns as they arise periodically without hesitation. 

We strive to better understand your current relationship with money by listening to you talk about your experiences, both good and bad. We then will follow data-tested processes to ensure we provide you the support you deserve. 

We provide the information you need to make a reasonable choice and tailor a selection of strategies to choose from, all to help you make an informed decision.

Stratford Financial Planning Inc. is an independent firm and strives to remain unbiased when serving the interests of our clients.

Together, with our partners, our clients gain access to a wide array of eligible financial products and insurance companies available in their province, thereby strengthening our firm commitment to offering unbiased and independent services. 

Financial products can be purchased almost everywhere. But at Stratford Financial Planning Inc., we know that satisfaction comes from implementing and completing strategies designed to produce a positive outcome. This approach stands opposed to the constant, circular discussions that banks, large financial corporations, brokers and agents use to lead you towards the purchase of a product that may, in many cases, actually delay the achievement of your personal life goals.

Our Team

Financial Planner | Stratford Financial Planning Inc.

Shaun J Smith CFP, CIM

With more than 25 years of experience in the financial industry, Shaun started his career with one of Canada’s largest trust companies. Shortly after joining the firm, he moved into an advisory position in wealth management. He began professionally advising company clients until he left to begin his private financial planning practice in 2005.

Today, Shaun is committed to helping people articulate and document their financial objectives and life goals. He understands that gaining a clear impression of what matters to you and your family is essential before any financial strategy can be identified and recommended. Shaun supports individuals and families in two main ways: first, by assisting people with real-life financial concerns; and second, by providing financial expertise to those who wish to gain insight on how best to achieve a new or existing lifelong dreams.

Would you like to know more? Review Shaun’s responses to FP Canada’s questionnaire:

The Ten Questions to ask a Financial Planner.  (Review Now)

Office Administrator




Over the years, we have found our new clients have come to us for many different reasons. Some look for long-term financial guidance, and some for an answer or two to resolve a concern. We do appreciate every opportunity to work with all in a respectful and professional setting.

Stratford Financial Planning is an independent firm that offers fee-only financial, estate, and tax advice.

Our fee-for-service or second opinion planning service is designed to help individuals or businesses gain insight from their experiences and to set new goals for the future. We can offer an idea or solution to help you overcome a minor hurdle or develop a plan of action to realign your life with your financial goals. We will prepare a report that summarizes and evaluates your financial position that includes a plan of action to help guide the implementation of your goal-specific recommendations. Your plan will encompass solutions and ideas ideal for you and your family.

Our tax service is an effective way to increase your disposable income, especially in retirement, by reducing your tax bill. Tax planning is the perfect way to arrange your affairs to pay the minimum amount of tax. And, what better way to do so? – it’s, of course, by working with a certified financial planner.

If this is the time to locate a new Financial Planner, we invite you to interview us today.