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About Us

At Stratford Financial Planning

Our goal is to assist you in creating and growing of your financial wealth and personal wellbeing through with respect and understanding.

We strive to educate and empower you by applying the most effective strategies and techniques best suited to you.

Our clients are individuals, families, and small business owners—people with real goals or concerns who recognize the value of getting professional advice and support.

We provide the expertise to help you articulate and document your intentions so that your needs and objectives are clearly understood and adequately assessed before a financial strategy is developed and recommended. 

We are here to support and assist you through real-life financial concerns by providing reliable financial solutions. We work to guide you closer to your hopes and dreams by implementing an actionable financial plan customized with achievable recommendations and strategies. 

We are here to help you and your family establish and maintain a financial balance.

Fee-based Financial Planners who are passionate and committed to superioribus signis, the highest standards

Our firm has extensive experience in financial planning, investment management and personal tax preparation 

As a service-oriented business, we work to eliminate commission-based products unless there is no alternative

Who We Are

We invite you to ask us questions and to discuss your ideas or situation with us. Once we have sorted the details and agreed on the potential next steps, we will then regroup and review your options or available solutions. When you are ready, we will move forward together. 

Differentiating ourselves has not always been easy, as there are many excellent firms and advisors in Canada. What sets us apart is our ability to communicate and coach the steps needed to complete action plans and our ability to resolve financial issues or concerns as they arise periodically without hesitation. 

We strive to better understand your current relationship with money by listening to you talk about your experiences, both good and bad. We then will follow data-tested processes to ensure we provide you the support you deserve. 

We provide the information you need to make a reasonable choice and tailor a selection of strategies to choose from, all to help you make an informed decision.

Stratford Financial Planning Inc. is an independent firm and strives to remain unbiased when serving the interests of our clients.

We have two fantastic partners, PEAK Securities Inc. is one of Canada’s top independent investment firms, and IDC-WIN is Canada’s best Managing Insurance Agencies. Together, with our partners, our clients gain access to a wide array of eligible investment carriers and insurance companies available in their province, thereby strengthening our firm commitment to offering unbiased and independent services. 

Financial products may be purchased almost everywhere. But at Stratford Financial Planning Inc., we know that satisfaction comes from implementing and completing strategies designed to produce a positive outcome. This approach stands opposed to the constant, circular discussions that banks, large financial corporations, brokers and agents use to lead you towards the purchase of a product that may, in many cases, actually delay the achievement of your personal life goals.

PEAK Securities Inc. is a full-service broker registered with the Investment Industry Regulatory Organization of Canada and limits its responsibilities to investment products such as stocks, bonds, and mutual funds. PEAK Securities Inc. is a member of the Canadian Investor Protection Fund. Financial planning, tax services and insurance products are offered through Stratford Financial Planning Inc.

This website is intended for residents in the provinces of Nova Scotia, Ontario, and British Columbia.

Our Team

Investment Advisor | Peak Securities Inc.
Financial Planner | Stratford Financial Planning Inc.

Shaun J Smith CFP, CIM

With more than 22 years of experience in the financial industry, Shaun started his career with one of Canada’s largest trust companies. Shortly after joining the firm, he moved into an advisory position in wealth management. He began professionally advising company clients until he left to begin his private financial planning practice in 2005.

Today, Shaun is committed to helping people articulate and document their financial objectives and life goals. He understands that gaining a clear impression of what matters to you and your family is essential before any financial strategy can be identified and recommended. Shaun supports individuals and families in two main ways: first, by assisting people with real-life financial concerns; and second, by providing financial expertise to those who wish to gain insight on how best to achieve a new or existing lifelong dream.

Would you like to know more? Review Shaun’s responses to FP Canada’s questionnaire:

The Ten Questions to ask a Financial Planner.  (Review Now)

Office Administrator

 Ashley Nelles



Over the years, we have found our new clients have come to us for many different reasons. Some look for long-term financial guidance, and some for an answer or two to resolve a concern. We do appreciate every opportunity to work with all in a respectful and professional setting.

Stratford Financial Planning is an independent firm that offers fee-only financial, estate, tax and investment planning services and advice.

Our fee-for-service or second opinion planning service is designed to help individuals or businesses gain insight from their experiences and to set new goals for the future. We can offer an idea or solution to help you overcome a minor hurdle or develop a plan of action to realign your life with your financial goals. We will prepare a report that summarizes and evaluates your financial position that includes a plan of action to help guide the implementation of your goal-specific recommendations. Your plan will encompass solutions and ideas ideal for you and your family.

Our tax service is an effective way to increase your disposable income, especially in retirement, by reducing your tax bill. Tax planning is the perfect way to arrange your affairs to pay the minimum amount of tax. And, what better way to do so? – it’s, of course, by working with a certified financial planner.

Our Wealth Management services encompass both our planning and tax services, noted above. We know there are many great ways and places to invest your money. So, what we suggest is interviewing us to see if we are a good fit. We are currently accepting new clients, and we would enjoy meeting with you. Your financial goals, savings, current income needs and financial future depend on the right partnership. If this is the time to locate a new Financial Planner or Investment Advisor, we invite you to contact us today.

If this is the time to locate a new Financial Planner or Investment Advisor, we invite you to contact us today.